{"id":11984,"date":"2021-12-08T10:35:05","date_gmt":"2021-12-08T09:35:05","guid":{"rendered":"https:\/\/ivoryvideo.com\/de-zonweringfabriek\/"},"modified":"2024-01-18T12:44:59","modified_gmt":"2024-01-18T11:44:59","slug":"de-zonweringfabriek","status":"publish","type":"page","link":"https:\/\/ivoryvideo.com\/nl\/de-zonweringfabriek\/","title":{"rendered":"De Zonweringfabriek"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11984\" class=\"elementor elementor-11984 elementor-7824\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-205edd34 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"205edd34\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-707f7ae5\" data-id=\"707f7ae5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-503c62f6 elementor-widget elementor-widget-spacer\" data-id=\"503c62f6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4a8fe945 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a8fe945\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6876c9ce\" data-id=\"6876c9ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f3275c9 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f3275c9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4bb7c5c0\" data-id=\"4bb7c5c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66cc1306 elementor-widget elementor-widget-heading\" data-id=\"66cc1306\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Explainer<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a65f552 elementor-widget elementor-widget-heading\" data-id=\"5a65f552\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">DIY video<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-295ea40d\" data-id=\"295ea40d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fd4b080 elementor-widget elementor-widget-heading\" data-id=\"6fd4b080\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12K<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b74726 elementor-widget elementor-widget-heading\" data-id=\"50b74726\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">unieke impressies<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4837d26a\" data-id=\"4837d26a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-669fad39 elementor-widget elementor-widget-heading\" data-id=\"669fad39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6 minuten<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556552b6 elementor-widget elementor-widget-heading\" data-id=\"556552b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">gemiddelde kijktijd<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-caaa7d7 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caaa7d7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-23fb9a20\" data-id=\"23fb9a20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47eb92ea elementor-widget elementor-widget-heading\" data-id=\"47eb92ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Explainer<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14651764 elementor-widget elementor-widget-heading\" data-id=\"14651764\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">DIY video<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2f8677a0\" data-id=\"2f8677a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-175cc405 elementor-widget elementor-widget-heading\" data-id=\"175cc405\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12K<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75163dd6 elementor-widget elementor-widget-heading\" data-id=\"75163dd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">impressies<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-21f915d8\" data-id=\"21f915d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cd8b1f5 elementor-widget elementor-widget-heading\" data-id=\"4cd8b1f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6 minuten<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc5e87 elementor-widget elementor-widget-heading\" data-id=\"dcc5e87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">gemiddeld<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9849fad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9849fad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46071a37\" data-id=\"46071a37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ded12bc elementor-widget elementor-widget-text-editor\" data-id=\"3ded12bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #0bd59b;\">Minder telefoontjes naar de klantenservice? De Zonweringfabriek realiseert het met explainer video\u2019s<\/span><\/h2><p style=\"font-size: 22px;\">Het installeren van een nieuw product kan soms een grotere uitdaging zijn dan we van tevoren hadden verwacht. Gelukkig is er dan nog altijd de klantenservice, toch? Dat dachten de klanten van zonweringspecialist De Zonweringfabriek ook. Met als gevolg: continu een roodgloeiende telefoon op de serviceafdeling. Dat moest anders! Onze partner <a href=\"https:\/\/ivoryvideo.com\/nl\/partners\/directory\/visualchefs-nl\/\">Visualchefs<\/a> ontwikkelde heldere explainer video\u2019s die de klussers stap voor stap door de montage begeleiden. En met succes!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eeb9ffe elementor-widget elementor-widget-html\" data-id=\"1eeb9ffe\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div style=\"width:100%;position:relative;padding-top:56.25%; border-radius: 10px; overflow: hidden\"><iframe id=\"iv_iframe\" src=\"https:\/\/projects.ivorystudio.net\/embed\/projects\/d94908d3176cdc6761e12a77?iv_dnt=1&types=zonweringfabriek\" style=\"border:0;width:100%;height:100%;position:absolute;top:0px;bottom:0px;right:0px;left:0px;\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e88fd8 elementor-widget elementor-widget-text-editor\" data-id=\"59e88fd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>De uitdaging: klussende klanten met heel veel vragen<\/h3><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwering-fabriek.nl\/\" target=\"_blank\" rel=\"noopener\">De Zonweringfabriek<\/a> is specialist in zonweringen en rolluiken. Al sinds 1970 produceert dit oer-Hollandse bedrijf buitenzonwering van hoge kwaliteit tegen een scherpe prijs. Verkoop en montage verlopen over het algemeen via dealers. Toch zijn er ook consumenten die de zonwering zelf willen monteren. Maar dat lijkt makkelijker dan het is. Met als gevolg: een klantenservice die al geruime tijd werd overspoeld met telefoontjes van doe-het-zelvers met vragen. Hoe kon die druk worden verlicht?<\/span><\/p><h3>De partner: Visualchefs, meesters in beeld en geluid<\/h3><p><span style=\"font-weight: 400;\">Bij de ontwikkeling van de nieuwe website legde De Zonweringfabriek dit probleem voor aan onze partner Visualchefs. Als visueel contentbureau bedenkt en cre\u00ebert Visualchefs visuele communicatie-uitingen voor uiteenlopende klanten. Tim Bakker is Founder &amp; Creative director Animatie &amp; AR bij Visualchefs. Hij vertelt dat ze nu drie jaar met interactieve video werken: \u201cWij denken inmiddels bij elk project direct vanuit interactiviteit. Dat biedt namelijk zoveel mogelijkheden. Zeker bij explainer video\u2019s, wat echt onze specialiteit is op het gebied van video.\u201d<\/span><\/p><h3>De video: een heldere explainer video voor doe-het-zelvers<\/h3><p><span style=\"font-weight: 400;\">Het Visualchefs team dacht direct aan het maken van interactieve explainer video\u2019s om De Zonweringfabriek\u2019s uitdaging aan te pakken. Tim: \u201cWe begonnen met het ontwikkelen van een video voor de montage van een zonnescherm. Alle stappen in het montageproces werden uitgeschreven en uitgewerkt in heldere animaties. Met als resultaat een super duidelijke instructievideo waarin de consument stap voor stap, via tekst en beeld begeleid wordt door het montageproces.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-advanced-background-color=\"#201751\" class=\"elementor-element elementor-element-520c10b8 elementor-widget elementor-widget-text-editor\" data-id=\"520c10b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left; font-size: 24px;\"><strong><span style=\"color: #ffffff;\">\u201cDe interactieve explainer video\u2019s begeleiden de consument stap voor stap door het montageproces. Effect: de montage verloopt beter en er komen minder telefoontjes naar de klantenservice.\u201d<\/span><\/strong><\/p>\n<p style=\"text-align: right; font-size: 20px;\"><span style=\"color: #ffffff;\">&#8211; Tim Bakker, Founder Visualchefs<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17bbb1e2 elementor-widget elementor-widget-text-editor\" data-id=\"17bbb1e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Het resultaat: een enorme verademing voor de klantenservice<\/h3><p><span style=\"font-weight: 400;\">Inmiddels staat er een aardige verzameling explainer video\u2019s op de website van De Zonweringfabriek. Hiermee kan de consument op z\u2019n eigen tempo aan de slag bij de montage van een zonnescherm, rolluik of scherm Tim: \u201cDe video\u2019s hebben het gewenste effect: omdat het zelf monteren soepeler verloopt, komen er veel minder telefoontjes binnen op de klantenservice. En belt iemand toch, dan kan de servicemedewerker heel makkelijk doorverwijzen naar een bepaald hoofdstuk in de video.\u201d<\/span><\/p><h3>Optimaliseren op basis van kijk- en klikgedrag<\/h3><p><span style=\"font-weight: 400;\">Voor Visualchefs is de analysefunctie binnen Ivory Studio ook heel waardevol. Tim: \u201cAls een video een aantal maanden draait, krijgen we inzicht in allerlei gebruikersdata. Denk aan kijkminuten en op welke punten er wordt doorgeklikt. Op basis van deze data kunnen we bepalen of de video\u2019s naar wens presteren, of dat ze eventueel geoptimaliseerd kunnen worden. Dit helpt ons ook met het opbouwen van een goede relatie met onze klant: je kunt samen steeds verder bouwen aan iets moois.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3f231761 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f231761\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7276200b\" data-id=\"7276200b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a83b2e0 elementor-widget elementor-widget-heading\" data-id=\"a83b2e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maak vandaag je eerste interactieve video!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee9e7c6 elementor-widget elementor-widget-text-editor\" data-id=\"6ee9e7c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u2713 Volledig toegang \u2713 Meteen aan de slag \u2713 Deel je concept met je opdrachtgever<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c133f9a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5c133f9a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/ivoryvideo.com\/nl\/aanmelden\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start uw gratis proefperiode<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explainer DIY video 12K unieke impressies 6 minuten gemiddelde kijktijd Explainer DIY video 12K impressies 6 minuten gemiddeld Minder telefoontjes naar de klantenservice? De Zonweringfabriek realiseert het met explainer video\u2019s Het installeren van een nieuw product kan soms een grotere uitdaging zijn dan we van tevoren hadden verwacht. Gelukkig is er dan nog altijd de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10367,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Minder druk op de klantenservice? Explainer video! | Ivory<\/title>\n<meta name=\"description\" content=\"Bij de Zonweringfabriek stond de telefoon roodgloeiend door doe-het-zelvers met vragen. De oplossing? 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