{"id":12877,"date":"2023-02-08T16:02:04","date_gmt":"2023-02-08T15:02:04","guid":{"rendered":"https:\/\/ivoryvideo.com\/?page_id=12877"},"modified":"2023-02-08T16:12:20","modified_gmt":"2023-02-08T15:12:20","slug":"drukwerkdeal","status":"publish","type":"page","link":"https:\/\/ivoryvideo.com\/nl\/drukwerkdeal\/","title":{"rendered":"Drukwerkdeal.nl"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12877\" class=\"elementor elementor-12877\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4992402a elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4992402a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64ff025f\" data-id=\"64ff025f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-418e3d1d elementor-widget elementor-widget-spacer\" data-id=\"418e3d1d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-252acc03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"252acc03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-507d3800\" data-id=\"507d3800\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b310c1 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b310c1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5b294dfd\" data-id=\"5b294dfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67d37cfe elementor-widget elementor-widget-heading\" data-id=\"67d37cfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rebranding<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b17b39d elementor-widget elementor-widget-heading\" data-id=\"2b17b39d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">campagne<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-587f8653\" data-id=\"587f8653\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e60c18f elementor-widget elementor-widget-heading\" data-id=\"2e60c18f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3 minuten<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7184262 elementor-widget elementor-widget-heading\" data-id=\"7184262\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">gemiddelde kijkijd<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-79d4d2ff\" data-id=\"79d4d2ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-457087c2 elementor-widget elementor-widget-heading\" data-id=\"457087c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6 clicks<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474415a elementor-widget elementor-widget-heading\" data-id=\"474415a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">per view<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9de8c4f elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9de8c4f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7f00407a\" data-id=\"7f00407a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1182d6ab elementor-widget elementor-widget-heading\" data-id=\"1182d6ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rebranding<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb9b31c elementor-widget elementor-widget-heading\" data-id=\"5cb9b31c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">campagne<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-449b4941\" data-id=\"449b4941\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fda3d16 elementor-widget elementor-widget-heading\" data-id=\"2fda3d16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3 minuten<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b2a387 elementor-widget elementor-widget-heading\" data-id=\"25b2a387\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">gem. kijktijd<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1e31b53e\" data-id=\"1e31b53e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c68aefd elementor-widget elementor-widget-heading\" data-id=\"1c68aefd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6 clicks<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638cee4c elementor-widget elementor-widget-heading\" data-id=\"638cee4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">per view<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4dbced20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dbced20\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5eb2acd9\" data-id=\"5eb2acd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-102dfbdb elementor-widget elementor-widget-text-editor\" data-id=\"102dfbdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #0bd59b;\">Drukwerkdeal.nl: het grootste online platform voor bedrukte producten<\/span><\/h2>\n<p style=\"font-size: 22px;\">Online drukker Drukwerkdeal.nl begon vijftien jaar geleden met een concept dat Nederland snel zou veroveren. Van pionier groeide het bedrijf uit tot marktleider. Drukwerkdeal.nl gelooft dat iedere business het verdient om gezien te worden. Daarom werken honderden professionals in Nederland en Belgi\u00eb elk dag aan hun missie: het bouwen van het grootste online platform voor bedrukte producten van Nederland en Belgi\u00eb.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736fca57 elementor-widget elementor-widget-html\" data-id=\"736fca57\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div style=\"width:100%;position:relative;padding-top:56.25%; border-radius: 10px; overflow: hidden\"><iframe id=\"iv_iframe\" src=\"https:\/\/projects.ivorystudio.net\/embed\/projects\/6287142b96d3dc7e1da79c30?iv_dnt=1\" style=\"border:0;width:100%;height:100%;position:absolute;top:0px;bottom:0px;right:0px;left:0px;\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24071427 elementor-widget elementor-widget-text-editor\" data-id=\"24071427\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>De case: de nieuwe huisstijl introduceren<\/h3><p>Het marketingteam van <a href=\"https:\/\/www.drukwerkdeal.nl\/\" target=\"_blank\" rel=\"noopener\">Drukwerkdeal.nl<\/a> was al een tijdje bezig met het vormgeven van een nieuwe huisstijl. Nico Veldkamp, campagne marketeer bij Drukwerkdeal.nl, licht toe: \u201cDe kernwaarden \u2018persoonlijk\u2019, \u2018trots\u2019 en \u2018opvallend\u2019 staan nog steeds als een huis, maar mochten wel eens in een nieuw jasje worden gestoken. Het resultaat: een hele gave rebranding in superheldenstijl.\u201d<\/p><h3>Het video concept<\/h3><p>De kleurrijke nieuwe huisstijl verdiende uiteraard een spetterende introductie. Nico: \u201cIn een interactieve video nemen we de kijker mee in ons superheldenverhaal. De kijker kan in de video op 6 vraagtekens klikken. Achter elk vraagteken zit \u00e9\u00e9n van onze 6 USP\u2019s verstopt, vertolkt door \u00e9\u00e9n van onze collega\u2019s. Zo ontdekt de kijker stapsgewijs hoe onze superhelden bijdragen aan superdrukwerk. Daarnaast hebben we wat kortingscodes en andere goodies in de video verstopt. Een leuk extraatje voor onze trouwe klanten.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-advanced-background-color=\"#201751\" class=\"elementor-element elementor-element-228afbae elementor-widget elementor-widget-text-editor\" data-id=\"228afbae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left; font-size: 24px;\"><strong><span style=\"color: #ffffff;\">\u201cBij Ivory nemen ze de tijd om met je mee te denken. Ik heb daarom eigenlijk niet eens overwogen om een andere tool uit te proberen.\u201d<\/span><\/strong><\/p>\n<p style=\"text-align: right; font-size: 20px;\"><span style=\"color: #ffffff;\">\u2013 Nico Veldkamp, campagne marketeer bij Drukwerkdeal.nl<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ed75d0 elementor-widget elementor-widget-text-editor\" data-id=\"35ed75d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>De ontwikkeling van de video<\/h3><p>Drukwerkdeal.nl doet altijd al veel met video, dus het team wilde voor deze gelegenheid iets extra gaafs neerzetten. Nico: \u201cEen paar jaar geleden hebben we al een interactieve video gemaakt met Ivory. Dat beviel ons toen erg goed, dus wilden we dat nu weer doen. We hebben de video met ons eigen team gefilmd en geproduceerd. Ook het interactief maken hebben we grotendeels zelf kunnen doen. Alexander van Ivory hielp ons met goede tips &amp; tricks. Daarnaast heeft een developer van Ivory ons geholpen met een technische koppeling. We wilden namelijk een invulformulier in de video plaatsen en deze koppelen met onze administratie. Zo konden we via de video input verzamelen van onze klanten. Super handig!\u201d<\/p><h3>Het resultaat<\/h3><p>Nico: \u201cOnze nieuwsbrief is een van de beste kanalen voor ons om onze klanten te bereiken. Daarin hebben we de video dus gedeeld. Daarnaast hebben we een flyer verstuurd met daarop een QR code waarmee men bij de video terecht kwam. En we kregen alleen maar positieve reacties. Klanten vonden het een feestje om alle vraagtekens te openen. Ze vonden het een gedurfde en vernieuwende manier om de nieuwe huisstijl te introduceren. We willen onze klanten altijd zo veel mogelijk verrassen, dus met die reacties waren we enorm blij! Door de interactiviteit van de video werd het echt een ontdekkingstocht voor de klant. We weten zeker dat onze USP\u2019s duidelijk zijn overgekomen \u2013 \u00e9n blijven hangen.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d536437 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"d536437\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"524\" height=\"96\" src=\"https:\/\/ivoryvideo.com\/wp-content\/uploads\/2021\/03\/drukwerkdeal-logo.png\" class=\"attachment-large size-large wp-image-10354\" alt=\"drukwerkdeal.nl logo\" srcset=\"https:\/\/ivoryvideo.com\/wp-content\/uploads\/2021\/03\/drukwerkdeal-logo.png 524w, https:\/\/ivoryvideo.com\/wp-content\/uploads\/2021\/03\/drukwerkdeal-logo-300x55.png 300w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6c274e7a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c274e7a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c42f01a\" data-id=\"3c42f01a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dfe75b elementor-widget elementor-widget-heading\" data-id=\"57dfe75b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maak vandaag je eerste interactieve video!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b19661 elementor-widget elementor-widget-text-editor\" data-id=\"37b19661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u2713 Volledig toegang\u00a0 \u00a0\u2713 Meteen aan de slag\u00a0 \u00a0\u2713 Deel je concept met je opdrachtgever<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13fdc558 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"13fdc558\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/ivoryvideo.com\/nl\/aanmelden\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Start je gratis proefperiode<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rebranding campagne 3 minuten gemiddelde kijkijd 6 clicks per view Rebranding campagne 3 minuten gem. kijktijd 6 clicks per view Drukwerkdeal.nl: het grootste online platform voor bedrukte producten Online drukker Drukwerkdeal.nl begon vijftien jaar geleden met een concept dat Nederland snel zou veroveren. Van pionier groeide het bedrijf uit tot marktleider. Drukwerkdeal.nl gelooft dat iedere&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10361,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drukwerkdeal.nl kiest voor Ivory Studio | Ivory<\/title>\n<meta name=\"description\" content=\"Je rebranding introduceren met interactieve video? Drukwerkdeal.nl deed het! 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