Professional Open Youth Work Europe

5
minutes

average viewing time

5
clicks

per view

5
languages

International

5
minutes

average viewing time

5
clicks

per view

5
languages

international

Professional Open Youth Work Europe (POYWE) is a European non-profit organisation. The organisation aims to strengthen the quality and position of youth work in Europe. POYWE is committed to making youth work more visible and strengthen its position in the European discourse on youth policy. In addition, they organise workshops in several European countries to give youth workers practical tools for their daily work.

The case: improving youth work across Europe through e-learning

In order to improve youth work across Europe, POYWE wanted to develop a tool to impart knowledge to youth workers in different countries. The organisation wanted to use experiences and situations from the daily practice of professionals.

The creative partner: GoldfiZh

POYWE teamed up with our partner GoldfiZh, a digital marketing agency from Utrecht. What makes GoldfiZh unique is that it employs creatives and marketers from Gen Z: the generation that grew up with smartphones and Facebook. So, this club is young at heart, with loads of creativity and quirky ideas.

The development of the video

In GoldfiZh, POYWE found a great partner to further develop the idea for the tool, as there was no concept yet. Mareijn de Wit, Digital Creative at GoldfiZh, explains: “POYWE asked us to think of ways to transfer knowledge during the pandemic. It wasn’t possible to organise international events or workshops. During a brainstorming session, the idea of an interactive e-learning arose. We quickly opted for a video in animation style that would appeal to a broad group. The scenes were written and developed in close cooperation with POYWE.”

“Nice to see that an interactive e-learning helps to train European youth workers in times of a pandemic.”

– Mareijn de Wit, Digital Creative at GoldfiZh

Add magic to your video content!

Ivory Studio is the ultimate platform for creating interactive videos. Can’t wait to take your video content to the next level? Start your free trial today!

Contact

Stay tuned